TruRating & Ingenico Win “Partnership of the Year” at the Retail Systems Awards
Alongside Ingenico, we’re honored to announce that we were awarded “Partnership of the Year” from Retail Systems at their yearly ceremony held on June 27th. The prestigious Retail Systems Awards took place at the Waldorf Hotel in central London and was hosted by UK-based comedian Kerry Goldiman. Retail Systems is a leading business publication that recognizes technology […]
TruRating at 30 Million
Boo-yah, we just collected our 30,000,000th rating! Seems like just yesterday we broke the 10-million mark, and that’s because, well, it wasn’t that long ago. Through the last six months, the number of weekly ratings we’ve gathered has exponentially grown as more merchants make the right call to switch TruRating on in their stores. That’s […]
Why One Customer Survey Question is More than Enough
Here’s one that you might’ve missed last month—our founder and CEO, Georgina Nelson, shared her thoughts on the power of one question in a piece for April’s Today’s Grocer titled, “Why One Customer Survey Question is More than Enough”. She explains how taking a less-is-more approach can make a tremendous difference in not only the volume […]
Summarizing Your Weekly Summary

How good was the service you offered to your customers last week? Did it improve or get worse? Which outlet performed best? What about your TruPromoter score? With TruRating’s Weekly Summary Reports you can find out the answers to these questions within seconds, every Monday morning via an email sent directly to your mailbox. Personalized […]
TruGem: Value Fans Spend 12% More

Diners love getting a great deal when they eat out. So much so, that if the server mentions that the dessert is half off, they’re not only more likely to order that piece of red velvet cheesecake and feel great about it—they’re also more likely to come back. We’ve found that in restaurants, value satisfaction […]
Gareth Johns joins TruRating as Chief Data Officer
We’re excited to share the news that the Tru family has just got even more powerful – former Starcount Insights and Dunnhumby heavyweight Gareth Johns has joined us as Chief Data Officer! Check out the following articles to find out more: Research Live Field Marketing Campaign Live
TruRating Debuts Plug-In with Magento, Launches Full Online Offering
The original in-store customer feedback solution now first of its kind available in the e-commerce realm TruRating announced today an official extension with Magento Commerce, the worldwide leader in cloud digital commerce innovation. TruRating is now available for Magento merchants looking to select innovative solutions that enhance business operations. In addition, the TruRating solution, which began […]
Case Study: Ping Pong Saw an 8.1% Increase in Spend

Ping Pong is our favorite London-based restaurant chain serving delicious dim sum, inventive cocktails and the finest Chinese teas. Excellent customer service has always been at the heart of Ping Pong’s success. To make sure that their high standards are maintained across their restaurants, they’ve successfully built a staff performance management structure around the one […]
Reducing Our Footprint One Reusable Coffee Cup at a Time.
TruRating is changing the way the world gives feedback, and while we are at it, we want to change the way we give back to the world. Did you know that forest lands the size of 50 football fields are cleared every minute? Or that 8 million tons of plastic makes its way into our […]
RIS News: Taking the Mystery Out of Customer Reviews
When it comes to providing customer satisfaction, validated, real-time feedback is the key to success. In her latest article with RIS News, Georgina Nelson writes that retailers shouldn’t have to blindly address customer feedback—they should take decisive action based on genuine data. Learn more about how retailers can take the mystery out of customer reviews by […]
Retail TouchPoints: Getting The Whole Customer Feedback Story
Georgina Nelson shares her experience at capturing insights from “the silent majority” — the massive number of customers who never provide feedback — in her latest article in Retail TouchPoints. For starters, catch them at checkout! Read the full story here.
Shop Smart: How Data, AI and Culture Power Intelligent Retail
Forward-thinking retailers are investing in people and secure digital technology to infuse intelligence across all elements of retail. Inspired by Microsoft 2018 Retail Study, this paper explains how retailers can deliver seamless real-time customer experience across multiple channels, proactively and efficiently connecting their organization to the diverse needs of their customers.