We’re lacing up for NRF 2026, retail’s biggest show of the year. From January 11–13, 2026, join TruRating on Level 1, Booth #2229 at the Jacob K. Javits Center, NYC, where we’ll be showcasing the future of performance intelligence across every store and screen.
After an incredible year featuring at the NRF Paris Innovators Showcase, and being named by Forrester and NRF among the “2025 NRF Europe Innovators: Retail-Focused Tech Companies to Watch”, we’re returning to the global stage to unveil TruCoaching AI, the retail training assistant that turns real-time customer feedback into weekly, store-specific coaching plans that lift performance shift by shift.
Schedule a time to meet with our team in New York
Coaching that converts
TruCoaching AI transforms live customer feedback into targeted, store-level coaching plans that guide managers to take the right actions, every week.
By combining customer sentiment and transaction data, TruCoaching AI identifies the frontline behaviors that have the biggest impact on sales, from how staff engage customers, to whether service interactions are translating into higher average transaction value and repeat visits. TruCoaching AI automatically generates weekly plans that:
- Highlight the top opportunities to improve performance in each store
- Provide AI-generated coaching prompts and conversation starters for team huddles.
- Track how behavior change lifts ATV, conversion, and loyalty
- Feed directly into TruHub, giving leaders visibility into ROI and performance consistency across every store and shift
At NRF 2026, you can see it live in action.
Why better AI starts with better data
Every retailer is talking about AI, but the truth is, most models are only as smart as the data behind them. When the inputs are incomplete, biased, or delayed, even the most advanced algorithms can’t deliver insights you can trust.
That’s where TruRating’s approach stands apart. We capture verified, in-the-moment feedback from nearly every shopper, on nearly every transaction, connecting it directly to spend and operational context. Instead of a fraction of customers responding to lengthy surveys, retailers get a live, representative view of what’s happening across every store, shift, and region – today, not last month.
This continuous, transaction-linked data gives our AI the stable, statistically significant foundation it needs to perform accurately and meaningfully. It eliminates sampling bias and guesswork, replacing assumptions with truth at scale. It allows our AI to:
- Pinpoint root causes of conversion or experience dips instead of surface-level correlations.
- Detect shifts in customer behavior as they happen (not after KPIs drop).
- Deliver precise, context-aware recommendations that reflect how stores actually operate.
- Forecast performance outcomes with confidence because every prediction is grounded in verified behavioral data.
In short, AI can only drive performance if it understands reality, and that starts with data that’s complete, current, and connected to what truly drives revenue. Because in retail, good data isn’t just an advantage. It’s the difference between knowing what’s happening and knowing what to do next.
And that’s exactly what we want to show you at NRF 2026.
Meet us at booth #2229
Visit booth #2229 on Level 1 to experience TruRating in action. Watch how real-time feedback and performance intelligence connect directly at the point of sale through your POS device, giving you the clarity to act fast and coach with confidence.
Whether you lead store operations, CX, or strategy, TruRating helps every team move from reporting performance to improving it, with precision, accountability, and measurable results.
