TruRating, the retail performance platform transforming how leading brands measure and improve execution, is proud to announce that JD Sports Canada is now live with TruRating, joining JD Sports US in using real-time customer feedback to elevate every in-store experience.
Known globally as the “King of Trainers,” JD Sports has long set the standard for sneaker and streetwear culture. Now, with TruRating’s patented point-of-payment technology, JD Sports Canada teams are gaining immediate, actionable insight into what shoppers truly think and feel, empowering leadership to deliver next-level service, refine performance, and deepen customer loyalty.
“We’re so excited to welcome JD Sports Canada to the TruRating family. They’re a brand that truly cares about the customer experience, and now they’ll have real-time feedback to see how each store is performing, hour by hour. It means turning every interaction into an opportunity to learn, improve, and connect, and we’re thrilled to be part of that journey.”
Georgina Nelson, CEO & Founder of TruRating
This expansion reinforces JD Sports’ commitment to creating authentic connections with its customers while driving operational excellence through data-driven decision-making. With TruRating’s AI-powered insights and industry-leading response rates, hearing from over 80% of customers in-store and more than 50% online, JD Sports Canada now has an unprecedented view into the moments that matter most.
About TruRating
TruRating helps retailers and hospitality leaders and operators turn real-time customer feedback into performance intelligence, hearing from an average of 88% of customers in-store through patented point-of-payment technology and 53% online through seamless digital integrations.
With over one billion ratings collected worldwide, TruRating’s AI-powered performance intelligence platform transforms genuine shopper sentiment into the clarity leaders need to improve experiences, measure performance, and drive growth across every channel.
Each rating contributes to a more transparent world of customer feedback, streamed to public profiles so shoppers and businesses alike can trust what they see. And with every question answered, TruRating donates to children’s charities across its markets.
TruRating is a global multi-award-winning company with teams in the UK, North America, and Australia, partnering with many of the world’s most loved brands across grocery, fashion, beauty, and beyond.
To learn more, contact: hello@trurating.com
